A head-up display or heads-up display—also known as a HUD—in an automobile projects speed, traffic signs and other information as transparent display on the windshield in front of the driver. It allows the driver to keep their eyes on the road continuously without having to look down at the instrument panel It's showing up on premium and luxury vehicles but should trickle down in the next few years. I believe Cadillace was the first to put heads-up display in vehicles back in the 90s. There were problems with it that have been ironed out so it is back and I think a good technology. The above has not been generated by a car company, but it's pretty clever. The bobbing yellow daisy in the purple container finishes the look nicely, don't you think?